From Babies With Love
A social enterprise donating 100% of profits to support abandoned and orphaned children worldwide
From a personal realisation
With a background in International Development and having worked in the charity sector, Cecilia Crossley set up her brand to respond to a need for socially responsible spending. From Babies With Love emerged when Cecilia became a parent and felt more determined than ever to change the way baby clothes and gifts are purchased. She set about researching markets and business strategy, teaming up with brilliant designers and ethically sourced suppliers to build a beautiful range of organic products launched in 2012.
Providing essential shelter and care
Today there is an estimated 132 million orphan children globally. War related destruction is still a daily reality in many parts of the world, with one in eight children born into conflict torn countries. From Babies With Love is partnered with one of the world’s largest orphan charities, SOS Children’s Villages, where all profits spent buying each babygrow or blanket goes straight to a child desperately in need. The children’s villages operate in over 125 countries around the world supporting babies and young people without basic care, often due to wide spread problems such as war, famine, poverty and disease. In the villages the children are paired with an SOS mother and family to provide the love that we all have a right to.
A customer experience built with care
From Babies With Love taps into the demand for buying for babies, adding the great benefit of helping another child to the purchasing experience. The company doesn’t miss a trick with design and detail – many of the children helped by SOS children’s villages have their stories on the company website, so the customer can see directly who their money will be contributed to. Complementary gift bags and cards arrive with the items purchased adding further incentive to spend in a way positively impactful to others.