A social enterprise that sells socks to give socks (and warm, healthy feet) to homeless people.
An overlooked epidemic
Homelessness is a growing problem in the UK, the scale of which, many of us are lucky enough to be unaware of. It’s estimated that by 2020, nearly a million men, women and children are set to become homeless unless the Government takes action. Those numbers are staggering and they are upsetting, because having shelter, a warm bed and a base is both a right and pleasure that everybody deserves.
Homelessness is both a hidden and an obvious problem. For Ed Vickers, it was one that made him feel powerless. He would walk past the same people everyday who were sleeping rough and he wanted to help, but did not have the tools to figure out how. This frustration led him to volunteer at a homeless charity, an experience that made him realise a tangible and achievable way to make a difference – he could provide them with socks. From this, Jollie Goods was born, a social enterprise that sells socks and bags as a way to fund sock donations to homeless charities.
But why socks?
A fresh pair of socks may seem like a small thing, but they go a long way to keep the feet of those living in tough conditions clean, healthy and warm. It’s also an overlooked area, with socks often being left out of clothing donations, leaving homeless people open to foot infections and disease.
It’s a small step in the long journey of helping those facing homelessness, but Jollie Goods have made it their mission to do what they can to look after the feet of those trying to get back onto them.
Buy to give
So how does it work? Jollie Goods sells a range of socks and bags and reinvests their profits into donating socks to over 30 homeless charities and projects in Britain.
The socks come in a variety of designs, and are packaged in a colour-specific cans that reflect the products inside of them. They are produced by a family run British company in Leicester, who have been making socks for generations.