Elephant Gin

The gin company inspired by Africa and in support of African Elephant conservation

Problem

Fatal attraction

Since 2008, there has been an increased demand for ivory from China and the Far East. Ivory prices have soared from $200 a pound ten years ago, to in excess of $1500 a pound today. In areas where unemployment is high, poaching is an attractive option. It is estimated that as many as 35,000 elephants a year are being slaughtered, which represents 10% of Africa's elephant population.

Solution

That's the spirit

Elephant Gin is an award-winning, handcrafted gin made with rare African botanicals.

Founders Robin Gerlach, Tessa Gerlach and Henry Palmer were inspired to create Elephant Gin following their own adventures in Africa. Their idea evolved whilst reminiscing about the so-called 'sundowner' drinks after a day out in the South African bush. These sunset cocktails are a big tradition in South Africa and more often than not consist of a G&T. Their realisation that exotic African botanicals make interesting additions to a premium gin, combined with their love of the African wildlife resulted in the creation of their delicious drink.

The founders believe that this generation has a responsibility to support the African wildlife now so that others can continue to enjoy it in the future and so, Elephant Gin make financial contributions to two foundations that are devoted to the conservation of wildlife in Africa.

Elephant Gin is handmade in Germany with a focus on the highest production standards. All ingredients are hand-selected, bottles custom-made, labels hand-written and production efforts controlled by working in small batches of 600 – 700 bottles.

Impact

We'll drink to that

From the very first bottle sold in 2013, Elephant Gin has been giving 15% of all proceeds to two African elephant foundations to support the preservation of African wildlife.

Elephant Gin has been supporting Big Life Foundation's Ranger Club, contributing to the salaries of eight rangers, rations and much needed equipment such as tents, rucksacks, sleeping bags and mosquito nets. The rangers' work is crucial in anti-poaching activities in Kenya and Tanzania.

In South Africa, Elephant Gin has been supporting Space for Elephants Foundation. The aim of the project is to get the communities involved by creating employment opportunities by showing them how to earn a sustainable living from the wildlife, instead of contributing to it's destruction. Elephant Gin has supported a school, built hiking trails, viewing points and camp facilities, and are planning to do much more to offer employment opportunities and attract more tourists to the area.

Your G&Ts just got a whole lot stronger.

Visit the Elephant Gin website.

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