Good Life London

The lifestyle brand that sells original products and supports grassroots organisations in London

Problem

Painful cuts

More than four out of five small and medium-sized charities are struggling to raise the funds they need to survive. Over the last few years huge cuts in Government funding and support has presented a two-pronged problem - a rise in the desperate need for grassroots organisations to fill the gaps left by the no-longer government funded organisations, as well as a lack of cash to help these small charities step in.

Because they work on local front lines, the impact that these cuts have can be felt more immediately amongst the people the grassroots organisations support. The small, understaffed charities are left with no other choice but to spend all of their time fundraising instead of delivering important community services and they have to compete with the big charity names, all pitching for the same pots.

Solution

Celebrating hidden London

Founders and friends, Susan Ibreck and Celia Willis have both worked with and for social causes alongside their careers in the arts and fashion. They recognised the need for an alternative way of raising money for and awareness of the amazing work that is being done everyday by small, resource-poor organisations.

Together they started Good Life London with the aim to sell beautiful, original products and donate 100% of the profits directly to grassroots organisations in London. In addition to the monetary funds they provide, they also help to source volunteers for the charitable organisations they work with.

Good Life London collaborate with London based designers to produce the products they sell so they support both small businesses and small charities and make links between and celebrate the two.

Good Life London launched in 2016 with their first product, The Eros necklace, made by multi-award winning designer Rachel Entwistle. Eros is a unisex piece available in vermeil gold and recycled sterling silver and is crafted by hand in Entwistle’s Shoreditch-based studio, using a combination of modern technology and traditional craftsmanship.

Impact

A labour of love

By donating 100% of their profits, Good Life London provide their charity partners with a new income stream that crucially, doesn’t require precious man hours for them to access.

Good Life London provide a platform to bring attention to the work of their charity partners and they encourage and recruit volunteers via their network of customers.

Good Life London currently support three small charities but as their product range increases, so will the number of organisations they can help:

Ourmala was founded in 2011 by Yoga teacher, Emily Brett. Ourmala has helped over 300 refugee & asylum seekers to rebuild their lives and integrate into a new life in the UK. Many are recovering from torture, sexual violence and human trafficking. Ourmala offers a safe, welcoming space to stabilise through yoga practice. Ourmala takes referrals from the British Red Cross and the Freedom from Torture and Refugee Council. Through regular practice, yoga is helping to relieve pain and anxiety.

Stockwell Good Neighbours is a social club serving the elderly in South London. From bingo games to holidays, Tai Chi to reading groups, Stockwell Good Neighbours tackle isolation and loneliness in old age. A community organised group, it originated in 1974 as a place for like-minded people to meet and share interests. The group meets every Monday and for many this is their only weekly outing and chance to meet with others.

Rhythms of Life was founded in 2008 by Andrew Faris, a former rough-sleeper on London’s streets. Rhythms of Life provide London’s homeless with food, clothing, hygiene supplies and advice and educational support. With no regular funding, relying on volunteers and public generosity, Andrew and his team have served nearly half a million meals to date. To those who they support, Rhythms of Life is not just a regular meal they can rely on but a source of help, hope and trust.

Visit the Good Life London website. 

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