We throw away 2.5 billion disposable coffee cups a year in the UK. KeepCup is here to break that habit, change the way we think about convenience culture and bring about the demise of the disposable. There’s enough plastic in 28 disposal cups with lids to make one small KeepCup and you only have to use that KeepCup 15 times to justify the energy used in its production. Over 3 million KeepCups have been sold and billions of disposable cups diverted from landfill. Join the KeepCup revolution and enjoy better coffee on the go.